Developed a cohesive visual identity for Turfgrass Producers International’s 2023 International Convention & Field Day in Michigan. The branding system blended natural, Michigan-inspired elements with clean typography to support a wide range of event materials. From the attendee brochure and signage to wayfinding, sponsor displays, and on-site collateral, the unified design helped elevate the event experience and create a polished, memorable presence across all touchpoints.